The Columbus Blue Jackets have played the Pittsburgh Penguins three times so far in these Stanley Cup playoffs, and all they have to show for it is one viral Twitter post.
I guess Zach Werenski, whose gnarly black eye has more than 60,000 likes, and the CBJ are really testing that theory about no publicity being bad publicity.
But, hey, is there any better way to sum up how the series is going with just one image?
The defending champions Penguins lead their first round playoff series 3-0 after an overtime win Sunday night.
UPDATE: Blue Jackets coach John Tortorella announced Monday that Werenski is out for the rest of the playoffs.